This body of work was developed for Long White Cloud Bakery, an independent East London bakery and community hub. Their narrative centered on the everyday rituals, people and atmosphere of the bakery.

I captured natural interactions, baking processes, details that reflect the bakery’s place within this East London community. My work utilises natural lighting and candid framing to create warm, honest and intimate imagery.

My produced content is now used across the bakery’s digital channels, helping to visually communicate the character of the space and the people behind it.